Wimbledon blends tradition with Indian culture to expand fan base in cricket-crazy nation
Kulfi strawberries-and-cream, tennis legends set to 1990s Bollywood, Royal Box seats for cricketers — how the most traditional tournament in sport went chasing Indian viewers.
Wimbledon, the world’s oldest and most prestigious tennis championship, is embracing Indian culture in a bold effort to expand its fan base in one of the world’s fastest-growing sports markets.
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